Eshelman Innovation (EI) partnered with Blueline to create a web ad campaign introducing their entrepreneurial and mission-driven approach to business. Starting with EI's goals, Blueline produced five videos: four focusing on key projects in Oncology, Food Insecurity, Vaccines, and Opioid Addiction, and one highlighting EI's overall mission.

To convey EI's inviting, innovative, and collaborative spirit, we used modern, open spaces. We emphasized glass and windows to visually symbolize transparency. Story-wise, we cast EI in a supporting role, which allowed their collaborators to take center stage. Following the success of this series, Blueline continues to work with EI, expanding the video library for broader use.