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UNC School of Business | Business for Life

From the Carolinas to the World

The Executive Marketing Director for the UNC Kenan-Flagler Business School contacted us to create the school's new "Anthem Video." The client wanted the Anthem video to increase awareness and build excitement about both the School and new “Business for Life” brand campaign. Additionally, it needed to invite prospective students, faculty, and staff to join the school, AND inspire a sense of pride in all the current members of the school's community.

Having produced campaigns for Mercedes-Benz and AOL, the Marketing Director knew that everyone needed to work towards a clear, shared vision. We began by drafting a script and after a few rounds of revisions we all felt excited about the direction. Then we prepped a production plan that featured multiple production days over several states and included a cast of staff; faculty; students; and alumni who helped us, behind the scenes and in front of the camera, tell the Kenan-Flagler story.

Thanks to everyone at Kenan-Flagler for being such fun and professional collaborators. And congratulations on your successful campaign!

UNC School of Business | Business for Life