One for the Books: Celebrating IU Football’s Historic Season

Congratulations to Indiana Football on a National Championship win and a historic 16-0 season! Here at Blueline, we are among the thousands of Hoosier fans still taking in this surreal moment. This team has brought an unprecedented sense of pride, energy, and connection to Bloomington and far beyond, reaching Hoosiers of all ages across the country and around the world. It is a moment we will not soon forget.

Chapters like these are not built overnight. They take shape over time through intentional culture, a commitment to excellence, and a deep sense of pride in place.

We have had the privilege of working alongside Indiana University through many chapters of its story. Over our 15+ years of partnership, we have had the opportunity to help tell many sides of Indiana University’s story. From documentary projects that honor Hoosier legends and historic milestones, to brand work that supports new initiatives and future facing goals, we have worked alongside the university as its story continues to unfold.

As Indiana University steps into a new season marked by achievement, celebration, and growth, we’re grateful to continue telling the stories of the people who form the heartbeat of the university. Congratulations to Indiana Football on a historic season, and thank you to Indiana University for the continued partnership and trust.

With Hoosier pride,

The Blueline Team

PS. If you’re thinking about how to tell your organization’s next chapter, we’d love to talk. Explore our recent projects here and get in touch to start a conversation.