A good story is hard to forget,
and sometimes hard to find.
This is Blueline
REAL stories have REAL impact.
We believe that your story or brand has a better story than we could invent on our own. So whether we are working in scripted or unscripted content we use our background as Documentary Filmmakers to inform and inspire our approach. Through our lens, we capture life's real moments, weaving them into stories that feel genuine and relatable. Everyone has a story, our job is to make it memorable, make it meaningful and make it last.
A Hearty Bunch
We are storytellers at heart, and we are wholehearted. Wholeheartedness defines Blueline—we pour our passion into every aspect: building strong relationships, fostering seamless communication, and creating meaningful, memorable, and sincere deliverables. Our team of dedicated visionaries comprises talented artists, filmmakers, photographers, designers, and creative thinkers, all devoted to crafting visual work that resonates with people and brands. Presenting modern but timeless storytelling, we are dedicated to understanding our clients by actively listening and asking the right questions to meet their goals and aspirations.
Our Method
1
DISCOVERY
Understanding our clients and the brands we work with is integral to kicking-off a great project and bringing it all the way through to fruition. Whether we are sitting at the table with stakeholders asking strategic questions or having lunch with families to learn more about their innate dynamics, the discovery phase is about unearthing details that will bring standout qualities to the project. What we’ll explore: The Heart Behind Blueline You and Your Passions Goals for the Project A Shared Definition for Success
4
PRODUCTION & DELIVERY
This is where all the magic made together finally pays off. We work endlessly to extract, edit, and establish a visual story that strikes the chords of audiences. Working with our team of award-winning editors, sound designers, producers, and animators, we will deliver a draft before the final production. After our three-step review process, we will launch the completed project out into the world. Whether it is meant to strike heart chords, jerk tears, or make people laugh until they cry — our methodology guarantees it will be a truly memorable project. What you should expect: Our editors and team are some of the best in the industry The robust review process guarantees you will love the final deliverable An unforgettable masterpiece
2
APPROACH & PREPARATION
It’s all about the process. Our team will construct a creative brief to define the project and begin laying the foundation for the production by curating scripts, spearheading scheduling, assembling casts, securing wardrobe, defining storyboards, running camera tests, and scouting locations. We will ensure everything is in place and ready to go before the day of filming. We will communicate a shared vision that etches our make it memorable promise into the entire production. What we’ll present: Creative Approach Shared Vision from our In-house Team We will become trusted representatives of your brand as liaison in pre-production
5
EVALUATION
Continual evolution is a part of who we are at Blueline. We pride ourselves on reviewing completed projects with depth and attention while collecting feedback to help refine our process. To ensure we are continuously hitting the mark, we will assess the entire experience and implement feedback into future projects to ensure we continue delivering on our mission to make everything we touch memorable. What we believe: Emotional response, resonance, and reactions are real results Relationships lead to better experiences and even better outcomes Our expertise is a continuous evolution of our involvement and evaluations
3
EXECUTION
Authenticity, heart, and loads of enjoyment on set is our motto when it comes to execution. Behind the camera or in the director’s seat, our team is highly committed to a level of cinematography and craftsmanship that captures the purest moments. Our creative directors and producers like to keep it light-hearted while staying on task to create a seamless experience that makes the production phase one for the books. What to expect: We’ll keep it professional, familiar, and fun during production Our team and technologies are top-notch, always producing world-class productions
Team of Creatives
History
In 2004, Chelsea Sanders started Blueline, a photography and design company in her barn in Bloomington, Indiana. As Blueline expanded the barn could not contain the budding creative enterprise, so in 2010 Blueline opened up one of Bloomington’s first Co-Working spaces. We operated as a co-working space until we had too many employees and not enough desks to rent to other entrepreneurs.
Staying true to our artistic roots, our office space also doubled as an Art Gallery bringing the community together, and hosting a memorable or not so memorable party from time to time. In fact one of these gatherings is where Co-Owner Kevin met his wife! In 2013 Blueline Pictures was started, to focus on film and television work in addition to the corporate and commercial work Blueline creates.
Blueline's Evolution
What started out as a passion to create visual experiences for clients in Bloomington, and the only thing that's changed is our reach. Blueline is now a full service video and photo production studio with offices in Indiana and North Carolina and jobs that take us all around the world. We still keep that humble Midwest vibe close to our chest as we know there is no place like home. We keep our eyes on the horizon, but we don’t lose track of our feet.
As a certified Women Business Enterprise, we take pride in our roots firmly planted in entrepreneurial soil. Our commitment to authenticity is mirrored in the meaningful work we undertake. We care about the people we work with and the communities we live in. We don’t just work in the field, we live in it, we contribute to it and we teach in it.
What BLUELINE means to us.
The blue line is seen from outer space. It is the thin layer of atmosphere that clings to the earth’s surface by the grace of gravity. Illuminated by the sun disappearing from the local horizon, it appears a vivid blue. It is this line that separates the earth from the endless sky. It’s within this thin blue line that our world flourishes.
The horizon has held meaning for many people throughout the course of history. It was used for navigation. For centuries, sailors crossed the dark depths of the ocean, using positions of stars and planets relative to the horizon to guide their way. It creates perspective. Artists use a horizon line to scale objects, creating the illusion of depth and thus mapping out masterpieces. It was integral to early communication, determining the distance through which signals could be sent and received. It presents possibility, luring the adventurous at heart away from home and towards the offing.
The horizon represents many things both tangible and abstract, and we believe that this is the sweet spot where creativity thrives. What started as an idea for what to name a company has grown to become a collection of navigators, artists, communicators, and adventurers alike, all creating and operating in this sea of ideas we call Blueline.
TRUSTED BY
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