Blueline + Sungrow
2024 Deliverables Report
10 Production Days
82 Video Deliverables
1,971 Images
2024 has proven to be our highest-output year to date working with Sungrow. We have enjoyed the opportunity to feature some of the brightest and most driven individuals in clean energy, and demonstrate how Sungrow is leading the way towards Clean Power for All. With on-site photo and video capture at trade shows, warehouses, key industry partners, and corporate offices, we have gathered more imagery than any past year. In editing, we have delivered more videos in more aspect ratios than ever before as well as hundreds of images.
We still have more to create in 2024, but this report serves to illustrate all of the content that has been created to sell Sungrow in North America so far.
Big Events
This year, Sungrow had a dominant presence at multiple industry trade shows. Our team was on-site to capture the excitement, and we created multiple recap videos illustrating both the booths themselves as well as the the prominent position Sungrow holds in North American clean power.
Clean Power
Our team created this Booth Welcome video on the first day of the ACP conference in Minnesota. By finishing and delivering this video while the conference was still happening, Sungrow NA was able to share this video as a way to encourage additional individuals to visit the booth during the conference.
RE+ 2024
To celebrate an impressive showing by Sungrow at RE+ in Anaheim, our team created this recap video. Filmed by our team on site, this video illustrates the multitude of ways that Sungrow is the industry leader in making clean power available to all. Featuring interviews with Sungrow team members and other attendees, the overall excitement is the core focus of the piece. Associated with this event, we also produced an Accolades video to play during the conference, and a Booth Tour video.
Stunning Visuals
As Sungrow expands its reach and operations in North America, high-quality images will be the most versatile way to show the technology, jobs, and economic growth that this expansion will provide. Capturing newly-renovated facilities in Texas and California, almost 2,000 new images have been delivered so far in 2024, allowing the Sungrow NA team to populate social feeds, web pages, and print if needed to show the great work Sungrow is doing in the US.
Costa Mesa
Our team recently captured, edited, and delivered images from Sungrow North America's new corporate headquarters in Costa Mesa, California. These images show an upbeat, hardworking team ready to create a positive impact.
Houston
To show off new signage at an already-operational warehouse in Houston, Texas, our team captured, edited, and delivered images which illustrate how the Sungrow team delivers energy capture and storage hardware around the country.
Phoenix
While our team had captured video at this high-value facility before, in 2024 we captured our first dedicated photography at the Sungrow Phoenix warehouse. These images work alongside past video work to demonstrate the robustness of Sungrow's operational capacity.
Thought Leadership
Sungrow doesn't just have some of the best technology in the business, it also has some of the best people. While capturing footage across our 10 production days this year so far, we interviewed people from across the organization (and some customers) to hear why they're passionate about the work they're doing.
Versatile and Accessible
Recognizing that Sungrow's audience consumes content across a variety of devices, platforms, and viewing formats, all of these thought-leadership pieces were delivered in three aspect ratios: 16:9, 9:16, and 1:1. Paired with subtle animations to help illustrate complex topics, these videos have been foundational in Sungrow NA's social feeds this year.
Power People Series
All of the below videos were also delivered in square and vertical formats.
Messaging Highlights
In recognition that not all folks in Sungrow's target market have the time or desire to listen to interview-driven content, we also created a series of 10 high-energy, high-impact videos designed to deliver key marketing messages in bold, clear terms, even if viewers are scrolling while muted. Each video was delivered in both 9:16 vertical and 1:1 square.
Key Partners
Rounding out our collection of deliverables for 2024 is this set of videos which we created to highlight some of the key partners/customers which Sungrow has the pleasure of working with. Creating these videos not only gave Sungrow a chance to show its cutting-edge technology in use, but also to show consensus among major energy companies that Sungrow is a strong market leader. Each of these videos was delivered in 9:16, 1:1, and 16:9 formats.
KCE
This video shows off so many interesting aspects of Sungrow that it played on prominent screens during trade shows. It illustrates how Sungrow's Energy Storage Solutions have straightforward installation and relatively small footprint. It also draws attention to the fact that Sungrow's Energy Storage Solutions can function well with non-solar forms of renewable energy. In a year of massive growth in the ESS business, this video highlights how and why major industry players trust and use Sungrow.
Merit Controls
Demonstrating how Sungrow can work closely with partners while working correctly within regulatory structures, this video features one of Sungrow's closest partners in utility deployments, Merit Controls. Using footage which had already been captured by our team, this video gives insight into how Sungrow works alongside US-based companies to deliver the best technology at utility scale.
More to come
Our team has big plans for how to finish this year well, and continue to provide Sungrow NA's social channels with strong marketing tools. Some of these upcoming projects include:
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An Employee Onboarding Video
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A Site Tour with Spearmint
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Additional video(s) highlighting Sungrow's partnership with Spearmint
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A video highlighting Sungrow's new North America Corporate Headquarters.