UNC Development
Make it Memorable Case Study
How we produced award-winning work without onsite filming
Many of our clients have amazing creative individuals on their internal teams. We love working closely with groups like this, because everyone involved can focus on an area of capability.
While we regularly provide every service needed for a complete set of photo or video deliverables, UNC Development has team members who are experts at coordinating shoots within limited talent availability, capturing great footage, and sourcing additional material from the many departments at the country's oldest public university. By handling much of the pre-production and filming across many of our projects together, UNC Development enabled Blueline's team to focus deeply on all aspects of post-production, leading to impactful and award-winning work.
"Client Quote"
- Client quote incoming
Big Moments
In Development, few moments are bigger than the start or end of a campaign. Whether that campaign's length is a year or a day, it's important to get the messaging, look, and feel right, and UNC Development trusted us accomplish just that.
Scholarship Thank You
This award-winning video was created for a 2023 celebration event capping off a successful $5 Billion campaign for UNC. Winning a "Best of CASE" award, this video also allowed 12 distinguished scholarship winners to collectively share their gratitude, despite some of them not being able to be physically present.
GiveUNC 2024 TV Spot
To promote its second annual GiveUNC celebration, UNC Development partnered with Blueline to produce this TV spot, which illustrated how gifts can be one more way to "cheer" for the Tar Heels. UNC's talented staff and students wrote and filmed the piece, and our team was entrusted with the post-production process including edit, color, and audio. In addition to this TV spot, we also produced shorter and vertical versions for other platforms.
Important Initiatives
The impact of universities extends far beyond the borders of campus. UNC Development trusted our team to edit these mini-documentaries highlighting how donors' gifts enable UNC to be a positive impact for individuals and communities in North Carolina.
Kannapolis Revitalization
To recognize the results of the collaboration between the city of Kannapolis, NC and the University of North Carolina, we worked closely with representatives from both parties to produce this short documentary. It highlights the collaborative process which brought about the revitalization, and outlines how the process was brought about in the hopes that other communities can implement similar strategies.
UNC Thrive
While UNC is well-known for its groundbreaking work in healing physical ailments through its top-ranked cancer and pharmacy centers, other UNC-funded programs focus on ailments of the mind. We were honored by the opportunity to edit this piece about the Thrive Program, which supports veterans living with PTSD as a result of military service.
Exciting Individuals
While profiles of programs and departments can show organizational impact, some potential donors are primarily seeking individual connection. These are examples of times when we edited pieces designed to deeply describe one individual.
DeCarlos Profile
Decarlos' story is an example of how well-designed programs can be a springboard for hardworking students. From parking lot security guard to Hollywood animator, the Carolina C-Step program was central to DeCarlos' journey and UNC Development trusted Blueline to edit this engaging profile to raise support so that stories like this can continue in the Caronlinas.
Matty Profile
After a successful completion and release of our UNC Thrive mini-doc, we were asked to make a different version that could be more digestible and focus on an individual rather than the overall program. Based on our familiarity with the footage from creating the Mini-Doc, we picked Matty as a primary focus, and created this shorter piece that has been impactful on social media for both UNC Development and the THRIVE Program itself.
We're an extension of your internal team
When our clients have fantastic talents internally, we always seek to integrate with rather than replace those key team members. We can shoot video based on provided scripts, edit footage from in-house cinematographers, or we can write scripts and conduct interviews based on overall messaging needs.
If you'd like to know how we can extend your team's output or capabilities, contact us and we'd love to have a meeting.