For this project, we partnered with Nathan Hunter Design, a local handcrafted furniture studio rooted in artistry, intention, and deep respect for materials. Led by Nathan and his partner Amanda, the team designs and builds small batch furniture in Bloomington, Indiana, creating pieces meant not just to be used, but to be passed down as heirlooms for generations.

From the start, this project was about more than showcasing beautiful furniture. It was about understanding the philosophy behind the work. The patience required to shape American hardwoods by hand. The meticulous attention to detail found in every joint, inlay, and finish. The balance between modern design and time tested craftsmanship that defines the studio as a modern heritage brand.

Our goal was to create a series of four brand videos that could live across multiple platforms, from Meta campaigns to website storytelling, while staying true to the heart of the studio. Through intimate interviews and observational moments inside the workshop, we focused on the human side of the process. The care, the pride, and the passion for the craft, shaped by intentional decisions made at every step.

What emerged was a story about quality and trust. About furniture built to last and meant to live alongside the people who use it. About a customer experience shaped by clear communication, human to human interaction, and a shared appreciation for craft.

Getting a firsthand look inside the Nathan Hunter workshop highlighted the care and intention behind every piece. Woodworking carries a language of its own, and spending time in the studio felt like a quiet study in craftsmanship, one that translated beautifully on film. In a world increasingly shaped by digital tools, our team felt refreshed to witness genuine, human work and a brand rooted in sustainability, relationships, and a commitment to quality over quantity. We’re grateful to the team at Nathan Hunter Design for inviting us into their space and trusting us to help share their story. Spending time alongside the makers, learning their process, and capturing the rhythm of the studio was a privilege. We’re proud to have created work that supports their goals while honoring the care, craft, and values that define the brand. "The end results are so much more than we could have imagined. That goes for everything about working with the Blueline team - from planning, through production and the final results. Somehow they found a story we couldn't have articulated, but which was the truest story that could have been told about our brand and what we've been doing. They went above and beyond at every step of the way. We will absolutely be working with Blueline again!"

- Nathan Hunter, Founder of Nathan Hunter Design